Brands

HAIR LOVE means for Elchim a story that began in Milan in 1945, made by Italian innovation and production of products for professionals in all types of hair. We are interested in knowing what to do to improve the quality of our products and the lives of those who use them. Because, if there is value, among the many that our family has passed on since 1945, it is that quality is the only guarantee for our future.

MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.