BES

BES is a well-known Italian brand of hair cosmetics, which has been on the market since 1964. The characteristics of the three letters in the name of this brand are as follows: "B" for BEAUTY, denoting beauty, especially the beauty of hair, which is enhanced by modern hair cosmetics. "E" for EXPERIENCE, denoting the active experience of the hairdressers who work with the brand. "E" also means an EXCLUSIVE line of hair products. "S" for SCIENCE, indicating scientific knowledge applied to hair care.