Currency
EUR
  • USD
  • EUR
  • BGN
Language
Menu
Profile
Language

Find Products By

Home Hair therapies For smoothing and softening Selective α(alfa)-Keratin

Selective α(alfa)-Keratin

α-Keratin straightens, smoothes and repairs damaged and stressed hair. Eliminates the perm effect. Provides over 12 weeks of long-lasting results. α-keratin is a real revolution in straightening products, which creates professional products with high characteristics and safety standards, while meeting and satisfying the most demanding eco-customers. Technology meets nature, and innovation expands its horizons. Selective Professional green technology. Tests conducted by specialized laboratories certify that the products in the series increase the quality and safety of professional treatment with α-keratin.


Filters
«1»

Selective Professional α-Keratin Fluido disciplinante Step 2 500 ml.

It specifically formulated to remove frizz, control and manage every hair types, both natural and treated. It gives shine, silkiness and softness to the hair, restoring it from the inside. For professional use only.
pH 1.5 – 2


How to use: 10 simple steps for sensational results:

  • DIAGNOSIS: verify the hair status, natural or treated, and its integrity.
  • WASHING: apply the Pre-Treatment Shampoo 1 onto wet hair and massage it in gently. Repeat the process at least twice.
  • DRYING: comb the hair and blow-dry it, totally or partially, using a hairdryer depending on the hair type: dry natural hair 100% and dry treated or damaged hair 80%.
  • TREATMENT APPLICATION: apply approx. 50 – 100g of product depending on hair type and quantity. Divide the hair into 4 parts. Wear disposable protective gloves and apply the Taming Fluid 2 lock by lock using a brush; massage it in to facilitate its penetration. Distribute all along the lengths and tips using a wide-toothed comb; do not apply onto the scalp.
  • RESTING TIME: cover with the special heat cap and let it rest for 20 – 25 minutes.
  • DRYING: without rinsing, dry using a hairdryer and flat brush.
  • STRAIGHTENING: take fine strands of locks, of about 0.5 cm thick, and starting from the roots, straighten them 8 – 10 times, using a pre-heated straightener at 200-220°C. On natural hair, apply the hair straightener several times. On damaged hair, do not exceed 200°C.
  • RINSING: after straightening, rinse the hair thoroughly in abundant water. Only if necessary, use α-Keratin Maintaining Shampoo.
  • CONDITIONING: apply Conditioning Mask 3. Let it rest for 3 to 5 minutes, then rinse thoroughly.
  • DRYING AND STYLING: dry using a hairdryer.

 

-16%
Price: €66.79
List Price: €79.51
discounts info
Discounts info
Price: €66.79
List Price: €79.51
Discount: €12.72 (16.00%)
Quantity:

Selective Professional α-Keratin Pre-Treatment shampoo 1 500 ml.

Deep cleanses hair and scalp.Its alkalinity and chelate agents help remove impurities, limestone and styling residues, making the hair being more receptive to the technical services.
pH 6.5 – 7.5


How to use : 

  • In the hairdressing salon : after applying a taming (disciplining) fluid with α-keratin (step 2 in the treatment), spray the entire hair finely at a distance of approximately 20 cm. Comb to promote proper distribution.
  • At home :  spray on wet or dry hair at a distance of approximately 20 cm. Comb to promote spread. Do not rinse or dry.

 

-16%
Price: €15.63
List Price: €18.61
discounts info
Discounts info
Price: €15.63
List Price: €18.61
Discount: €2.98 (16.00%)
Quantity:

Selective Professional α-Keratin Spray Mask 150 ml.

Spray mask without washing, formulated with vegetable keratin, which is applied to wet or dry hair. Specially designed to tame, strengthen and restore any hair type. Helps improve brushing during α-keratin treatment and identifies and controls both curly and straight hair, making it soft and natural.


How to use : 

  • In the hairdressing salon : after applying a taming (disciplining) fluid with α-keratin (step 2 in the treatment), spray the entire hair finely at a distance of approximately 20 cm. Comb to promote proper distribution.
  • At home :  spray on wet or dry hair at a distance of approximately 20 cm. Comb to promote spread. Do not rinse or dry.

 

-16%
Price: €13.62
List Price: €16.21
discounts info
Discounts info
Price: €13.62
List Price: €16.21
Discount: €2.59 (16.00%)
Quantity:
Page 1 of 1
«1»