Selective Professional NOW Next Generation Power Volumizing & Texturing Powder 5 g.

Shampoo for deep washing of the scalp and nourishment of the hair. Leaves hair completely free of tangles. Helps open the cuticle to prepare the hair for permanent straightening. After use, the hair is straight, flexible, velvety soft and healthy. Guaranteed long-lasting result. Suitable for all hair types, even treated and dyed. The shampoo does not contain salts, sulfates, parabens and formaldehyde. It is tested to the strictest US standards and complies with European and international requirements.  

How to use: Apply on damp hair and emulsify until a homogeneous foam is obtained all over the hair and then rinse. Repeat the step a second time. For professional use only.

Restorative nourishing mask with milk proteins designed for dry, colored, bleached, weakened and exhausted hair. Hydrolyzed milk proteins, such as casein, actively stimulate cell regeneration, deeply nourish and hydrate the hair, provide elasticity and color saturation and prevent moisture loss. Thanks to the product from the Italian brand, the hair becomes soft and shiny.
The mask is suitable for daily use. With the aroma of cream!

How to use: Spread a small amount of the mask along the entire length of pre-washed hair, leave for a few minutes, then rinse thoroughly with warm water. This is an ideal product for hair exhausted from bleaching, dyeing and perming.

Defines and hydrates curls in depth. Gives volume and shine, protects from electrification. For silky delicate hair. Contains Shea butter and Japanese algae extract and ingredients that encapsulate the hair and protect it from the harmful effects of the environment. They have a detoxifying effect, fight free radicals, protect hair from aging, heat treatment and mechanical stress. With UV filters that preserve the color of the hair creating a protective film that does not allow moisture to penetrate into the hair - the hair becomes smooth and shiny.

How to use : Apply evenly to damp hair. Do not rinse. Dry the curls with a diffuser or let them dry freely.

Nourishing and restoring hair fiber cream for styling and shine. Innovative formula with Luminescine technology - wraps the hair in a shiny sheath that reflects sunlight and gives shine. Gives an amazing silky effect. Contained in a special and innovative formula Luminescine wraps the hair in a shiny veil, under which it restores it.

How to use: After you have washed the hair well and dried it with a towel - apply the required amount of the product on the whole hair and allow to spread well. Without rinsing, proceed to the desired styling.

Lotion to prevent hair loss in men. Stimulates the scalp and nourishes the hair roots. Gradually balances the function of hair growth, restores the natural metabolism (the exchange between the hair root and blood circulation).

Reactivates the microcirculation of the scalp, developing a favorable warm feeling and favorable penetration of the active ingredients. Normalizes the scalp and promotes optimal physiological conditions for the growth of healthy and vital hair. The caffeine and guarana formula nourishes the scalp and stimulates the hair roots. 

How to use : Start treatment by applying the product daily for 2 weeks. Continue to apply 3 times a week for another 6 weeks. 

The treatment is repeated twice a year, especially in spring and autumn. Carefully spread on the scalp. Massage with your fingertips using light pressure and circular motions. Without rinsing.